Uniting the football community to tackle the greatest challenges of our times

Common Goal

Grant Strategic Advice Networking International Charitable Matching Pledges Germany & Global 2019

Project description

Thomas Preiss, Co-Founder of Common Goal, shares:

With more than three billion fans, football is the largest social phenomenon on the planet.

Common Goal is rooted in the belief that the world’s most popular sport is one of the few cultural forces strong enough to help shift society towards a more sustainable and equitable future for all. We want to maximise the game’s contribution to people and planet by forging a lasting connection between football as a business and football as a catalyst for social transformation.

We believe that achieving long-lasting change requires collaboration. That’s why we are building a movement that creates opportunities for every stakeholder in football to participate.

We mobilise the football industry to pledge a minimum of 1% of all revenues to drive progress towards the Global Goals. And we team up with high-impact community organisations to reshape our society into an equal playing field for all.

Website: common-goal.org

Demeter's contribution

Demeter supported early-stage development of the movement, including the operations set-up, incubation of pledge idea.

SDG Goals

Quality education

Decent work and Economic growth

Reduce inequalities

Partnerships for the goals

Thomas Preiss, Co-Founder, Common Goal

Demeter’s early-stage financial support and expertise in the area of pledge-based philanthropy has played a vital role in Common Goal’s inception by helping us create the operational foundation for our international movement building and fundraising efforts.